- In 2004, MLC on behalf of Godfrey Pembroke Financial Consultants made the decision to no longer pay or receive volume-based payments to and from platform providers.
- In 2006 Godfrey Pembroke made the decision to no longer accept initial or trailing commissions on investment products on behalf of new clients some seven years before the legislation is to take effect. From that date forward Godfrey Pembroke took a true “fee-for-advice” remunerated stance on all investment advice.
- In April 2010, Godfrey Pembroke publicly announced a move to a complete fee model, including insurance inside and outside superannuation.